The Freshnes
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The Freshnes

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  • Thursday December 15, 2011

    CLIPPER NATION

    Being from L.A. many people would hate on me personally for being down with the Clippers. I still remember the Danny Manning and Elton Brand days. Those days are officially GONE. With the acquisition of CP3, not only do the Clips get better, they become a playoff team and a legitimate contender. I’m a little pissed off we had to get rid of Eric Gordon but that’s how the business is. During the summer we had a chance to meet with the Clippers about possibly designing and printing some tees for them for this upcoming season. I’m happy to say we are both on board, with the first batch of tees being delivered this week for a VIP event they are holding. What you see here is a small collection of t-shirt designs I submitted for approval. Had to give it that FRESHNES steez. Make sure and keep an eye out as these tees will be seen soon in and around Staples Center.

    LA_CLIPPERS_COLLECTION

  • Tuesday December 13, 2011

    ON TO THE NEXT

    Here’s a sneak at whats to come for the highly sought after Air Jordan 4 in white/cement. Collection is well under way and you should see the entire drop within 2 weeks of the kicks RD.

    THE_FRESHNES_OH_SH!T_DESIGN_AJ4

  • Tuesday December 13, 2011

    NEW ISH

    Here’s another piece we’re adding to the Chicago 10 collection. The kicks are dope, therefore we are providing a ill supporting cast. Soon.

    THE_FRESHNES_FLY_KICKS_10_CHICAGO

  • Monday December 12, 2011

    HATER

    Damn, David just got dissin’ the Clips and Lakers. Does he have something against both L.A. teams? or Los Angeles in general? Both trades were decent, not sure what the issue really is. So now what? I’m sure if Chris stays in NOLA ( get it? ), he won’t be happy. At least it’s a shortened season.

    DAVID_STERN_DEVIL

  • Saturday December 10, 2011

    STAY TUNED

    Follow us @ the store @Black_Ribbon_ for drop info on these ill concord shirts. Here’s the sneak peek.

    THE_FRESHNES_CONCORDS_BACKEND

  • Saturday December 10, 2011

    SICK WITH IT.

    The unofficial poster boy for the 2011 Nike Hyperdunk drops his supreme version today at HOH. Make sure and cop. And if you happen to be at one of them HOH’s and would like to pick one up for me, let me know. I need size 11.5. Damn, these are Ill. Must cop.

    NIKE_HYPERDUNK_2011_BG

  • Saturday December 10, 2011

    BIG THINGS.

    Collaborations are crazy. We’ve been blessed with the opportunity to work with some of the hottest brands in today’s world. I’m sure names like Interscope Records, American Idol, Giovanna Wheels, Jordan brand and even our city of Lancaster ring a bell. When our team, the L.A. Clippers ( yes, you read it correctly ) came on board over the summer, we went to work behind the scenes. What you see here is the first of many designs we have created and will be printing. Here you see the design being seperated on films. You’ll be seeing this in and around Staples soon. Clipper Nation stand up! #instagram

    THE_FRESHNES_X_LA_CLIPPERS_TEE

  • Wednesday December 7, 2011

    ICY

    New to BRS is a service we provide to all customers wanting to “preserve” their kicks. For the small price of just $5.00 a pair you can have your kicks shrink wrapped by an authorized shrink wrap king. Hit us up at 661.729.4300 for information.

    AJ13_SW

  • Wednesday December 7, 2011

    NEW ISH FOR 2012

    Logos are powerful. And when creating a brand, this is the second most important thing to come up with after the name. We were fortunate enough to have came up with an iconic logo for the brand ( our BRUISER logo ) but I’ve always been on the fence when it comes to our type. We’ve gone from a simple ALL CAPS type to a all lower case script type but I haven’t been 100% on it. We’ve decided to revisit our type and have came up with this. Let us know what you think. As the design director, I wanted to create a type that was readable but gave it a sport look since we do alot of sports inspired tees. I’m happy with the outcome. Thinkin’ of using this throughout 2012 and beyond. Thoughts?

    THE_FRESHNES_SCRIPT_2012

  • Monday December 5, 2011

    T’IS THE SEASON.

    Happy Monday. Hope you all had a good weekend. For us, it was a non stop weekend, trying to print, fold, package and ship all the orders that have came in. As you can see in this pic, shopping season has begun. Thank you all for the support.

    THE_FRESHNES_TIS_THE_SEASON