The Freshnes
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Thursday July 29, 2010
DAILY FRESH
Todays daily fresh goes out to Japanese carmaker Lexus. After I make my first milli, I’m def droppin’ 400+ on this beautiful piece of machinery.
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Wednesday July 21, 2010
WEDDING BELLS
My cousin and and his fiancee are ’bout to tie the knot ( joining the club ) real soon. Thought we’d give them a shout and wished them luck on their new path to happiness. Check out this little video the people at Film Foto Fusion put together…skills. You check out more of their work at www.filmfotofusion.com
Janette and Will // Engagement Video from Film Foto Fusion on Vimeo.
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Tuesday July 20, 2010
STORE SHOUT
Wanted to shout out our boys in the LB. They been down with us for some time now carrying plenty of our gear at their East4th/Seams stores. So when in Long Beach, make sure and stop by.


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Monday July 19, 2010
INFRARED LOVE
A few days until they drop but hopefully this video helps you go out and cop em…
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Thursday July 15, 2010
BOOTLEGGIN’
Watched a pretty good show last night on counterfeit goods and how HUGE that industry is. Everything from fake Gucci purses to fake watches to fake sneakers and even fake medications. Crazy ish. If you guys get a chance check it out, it’s currently playing on CNBC.
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Wednesday July 14, 2010
NEW ISH
Here’s a design inspired by our Chicago’s Finest. Wanted to make it a bit more universal and dynamic. Making it’s debut at MAGIC this August. Soon on the shop.

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Tuesday July 13, 2010
CHINGO BLING
Can you see him rockin’ one of these? This along with some BIN23 AJ2’s? Now that’s HELLA FRESH! Seen this BULLYRIDER hat at a local .99 cent store, thought it was pretty funny. Think if I copped a dozen, tagged em with our logos I can flip em for $59.99? hmmm…New market baby!

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Monday July 12, 2010
LIMITED TIME ONLY
Starting sometime tomorrow you will be able to cop some real exclusive ish we just developed in the wake of ‘Brons unprecedented move to MIA. Our team of designers have created these limited edition tees that are bound to break necks, wether you’re down with ‘Brons decision or not. My fav? The 3PEAT tee cus we all know they takin’ it again. Shop up! LIMITED TIME ONLY!

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Friday July 9, 2010
HELLO, MIAMI
I’m sure all of you along with the entire world was plastered in front of your TV set waiting patiently as Lebron answered all the questions being thrown at him. About 6 minutes into the interview ‘Bron dropped the bomb on Cleveland and announced he will be rockin’ a HEAT jersey next year. Sucks real bad for Cleveland, I’ll be surprised if they sell out one game next year ( wait, I’m sure they will sell out when the King pays them a visit ). Being that we’re always on top of things, we decided to get to work on some concepts for tees…here’s a few of ‘em for your viewing pleasure. Enjoy. Any ideas y’all have throw ‘em our way, if we roll with it you’ll get that tee for FREE.

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Thursday July 8, 2010
DAILY FRESH
Today’s daily fresh goes out to crazy a$$ Simon Rex A.K.A. Dirt Nasty. Y’all remember him ( or maybe not ) from his days at MTV. Looks like he’s somewhat of a rapper now. Crazy what MTV can do for you. Alchemist laced him with a fat a$$ beat reminiscent of some old school Sir-Mix-A-lot or Kid Sensation ( google him ).